As part of a multiple media campaign which also included bus stop advertising and radio, the SEIU 1199/United Healthcare Workers East aimed our billboard trucks at Boston's Longwood medical area, home to the target of their campaign, Beth Israel Hospital. There were two sets of creative which outlined grievances against the hospital and were intended to support the union's organizing efforts.
The campaign also extended its reach to hospital events at remote sites, as shown in the last photo, taken in front of the Newton Marriott hotel.
Awareness and Activism
Food Courts Get Featured
Viewers Blown Away
Banking on Mobile Billboards
Maine Bank Gives Back
Not a Good Neighbor
Mobile Advertising Goes Hyper Local for Local Banks
Mobile Billboards + Mobile Phones = $$ for Red Cross Earthquake Relief in Haiti
Ovum Ups the Ante with Guerrilla Recruiting
Bedsores and Corporate Welfare
IBEW Protests Funding for Fat Cats
Guerrilla Marketing for Peace
Hop to Attention!
Nursing a Grievance
Rank and File Make Their Voices Heard
Mobile Billboards Aid Liquidation
Guerrilla Billboards teams up with printing partner Mammoth Media to go to bat for the Jimmy Fund in Boston.
The Village at Colony Place
Shining Like a Diamond
Bike Week Meets Truck Team
Wyeth's Guerrilla Hiring Campaign
A Grand Opening's Best Friend
Hard Sell for Hard Cider in Boston
Selling textbooks in New York, the midwest, and Florida
Lawson saps at SAP at new Boston Convention Center
Biogen Idec Covers All Sides